Fashion Journalism by Julie Bradford, University of Sunderland.
It’s the first textbook about fashion journalism in the UK, and it looks at how it operates, how to get into it and how to do it. It includes lots of interviews with fashion journalists from newspapers, magazines, websites and retail brands, as well as stylists, PRs and bloggers.
The book is aimed at undergraduate and MA students on journalism, magazine and fashion courses.
The publisher’s blurb states:
The business of fashion and fashion PR is explained for the trainee journalist, offering practical guidance on how to report effectively on fashion – from sources and research to writing and layout., with chapter including suggested exercises and further reading. Covering a broad range of subject areas, from law and ethics and using social media to fashion theory and reporting the catwalk, this text offers everything a student or trainee needs to know to excel in fashion journalism.